Shabda is not a CRM and does not replace one. It is an AI voice agent that makes the first call on every property enquiry within 60 seconds, inside calling hours, qualifies the buyer and books site visits. Your CRM, such as Leadrat or Sell.Do, stays the system your sales team works in. Shabda costs less than ₹6 per minute.
Real estate CRM in India: adding AI calling alongside Leadrat or Sell.Do
What a real estate CRM does
CRMs such as Leadrat and Sell.Do are built for Indian real estate teams to capture leads, assign them, track follow-ups and manage the sales pipeline. They organise the work; someone still has to make the calls.
What Shabda adds
- Calls every new lead within 60 seconds, inside calling hours, in Hindi or English.
- Qualifies on budget, BHK, location and timeline.
- Books site visits and callbacks, and follows up on WhatsApp.
- Records every call with a transcript, outcome and sentiment.
How the two work together
Shabda offers CRM sync, CSV upload and a lead webhook. Shabda does not currently list a named, ready-made integration with Leadrat or Sell.Do, so on your scoping call we confirm how leads will flow from your CRM into Shabda and how outcomes get back to your team before any work starts. Portal leads from 99acres and MagicBricks can also come in through Shabda's portal sync.
When to add AI calling to your CRM
- Leads wait in the CRM before anyone calls them.
- Lead volume spikes after a launch or campaign.
- Follow-ups are logged as tasks but not always done.
- Call notes are thin or missing.
See AI calling for real estate in India and telecaller salary vs AI calling.
FAQ
Is Shabda a real estate CRM?
No. Shabda is an AI calling agent that works alongside your CRM. It calls and qualifies leads; your CRM stays your sales system.
Does Shabda integrate with Leadrat or Sell.Do?
Shabda does not list a ready-made Leadrat or Sell.Do integration. It offers CRM sync, CSV upload and a lead webhook, and we confirm the setup for your CRM on a scoping call.
Do I need to change my CRM to use Shabda?
No. Keep the CRM your team uses.
How much does AI calling cost with Shabda?
Shabda costs less than ₹6 per minute.