Every property enquiry called back within 60 seconds · try the live demo →
AI SDR From ad lead to booked site visit

Your AI sales rep.
Every enquiry called back in 60 seconds.

Your AI SDR never lets a lead go cold. More booked site visits from the leads you already pay for. It calls every enquiry back within 60 seconds, qualifies it, follows up and books the visit, then hands the hot buyers to your team. Every lead from your ads, portals and CRM gets the same treatment.

Done for you: we set it up, write the script with you and run it alongside your team. It only calls people who enquired.
●The full loop

From ad click to site visit,
and back to better ads.

A done-for-you AI SDR for real estate teams in India and the UAE. Example cards use made-up data.

  1. Connect your Meta and Google Ads accounts

    Connect your Meta and Google Ads lead flow, and every new enquiry reaches Shabda as it comes in. Our team sets it up for you.

    Meta Lead Ads, Google Ads, portals and your CRM. You keep paying Meta and Google directly.

    New lead · Meta lead ad Example data

    “2 & 3 BHK, Wakad launch”

    R. Kulkarni · Budget ₹85L–1Cr

    Received 10:42:07 · Queued for call

  2. Every lead called in 60 seconds

    Shabda's AI SDR calls each lead while they are still interested. It says it is AI, qualifies budget, location and timeline, and books the site visit on the call. Hot leads go straight to your team.

    Multilingual voice, AI disclosure, retries, visit booking, live handoff.

    Call · Bayut enquiry Example data

    2-bed, JVC · Called in 0:48

    Budget AED 1.2M–1.4M · Timeline 3 months

    Site visit booked, Sat 11:00

  3. Learn what actually converts

    See which ads, audiences and projects bring buyers who book visits, not just people who fill in forms.

    Every call outcome is tied back to the ad, audience and project it came from.

    Last 14 days · by campaign Example data

    “Wakad launch, Lookalike 1%”: 120 leads → 9 visits

    “Wakad launch, Broad”: 210 leads → 3 visits

  4. AI optimises your ads from real lead outcomes

    Outcomes go back to Meta and Google as conversions, so their algorithms look for buyers rather than clicks. You get budget and creative suggestions to approve or dismiss.

    Every budget change waits for your approval.

    Suggestion · Meta · “Wakad launch” Example data

    Move budget from “Broad” to “Lookalike 1%”, which is booking more visits per lead.

    [Approve] [Dismiss]

●You stay in control

Nothing changes in your ads
without your approval.

  • Every budget or creative change is a suggestion until you approve it.
  • You keep your ad accounts, and you pay Meta and Google directly.
  • You can disconnect at any time.
  • Buyers are always told they are talking to AI, and your team can take over any lead.
●The problem

Leads go cold
while your team sleeps.

An enquiry lands at 1 AM. Your team answers it at 9 the next morning, eight hours later. By then the buyer has already spoken to whoever called first. Enquiries also arrive at weekends and in bursts after an ad goes live, and no sales team can call all of them back straight away.

What your AI SDR
delivers.

●Respond

Every enquiry gets a call
while the buyer is still interested.

New leads are called back within 60 seconds, inside calling hours. Leads that arrive at night get the call first thing in the morning, before your competitors wake up.

  • No enquiry sits unanswered
  • Night and weekend leads answered first thing
  • Calls at hours buyers actually answer, in India and the UAE

Example data, not a real customer or lead.

●Qualify and follow up

Your team knows who's hot
before picking up the phone.

It asks about budget, location, configuration and timeline in the buyer's language. Buyers who don't pick up are tried again automatically, and every "call me later" gets called back on time.

  • Only serious buyers reach your team
  • Missed buyers reached on a later try
  • Every "call me later" kept

Example data, not a real customer or lead.

●Hand off

Site visits booked,
and handed to your people.

Interested buyers get a site visit booked on the call. The agent can transfer a ready buyer to your sales desk, and the outcome can go to your CRM by webhook.

  • Site-visit booking on the call
  • Transfer to your sales desk
  • Call outcomes sent to your CRM webhook

Example data, not a real customer or lead.

●Product preview

Every lead, every channel,
one place.

Shabda omnichannel inbox listing property leads with their latest call, WhatsApp, Meta and web chat messages in one place
Every lead's chats in one omnichannel inbox
A single lead's timeline in Shabda showing the Meta ad enquiry, the AI call, WhatsApp follow-up and web chat together
One lead's shared context across Meta, calls, WhatsApp and web chat
Shabda ad optimisation view comparing Meta and Google campaigns by leads, qualified leads, viewings booked and cost per viewing
Ads optimised toward buyers who book viewings

Illustrative preview. Sample data shown.

●Measured like an SDR

Judge it on the work
an SDR is hired to do.

Your dashboard tracks the numbers a sales head asks an SDR team about. You see your own figures, on your own leads.

Time from enquiry to first call

Speed to lead

How quickly every new enquiry got its first call.

Calls answered

Connect rate

How many leads actually picked up and talked.

Booked on the call

Visits booked

Site visits booked, by ad, project and lead source.

Calls your team didn't make

Hours saved

The calls your team no longer has to make by hand.

●Works alongside your team

Your team closes.
Shabda does the chasing.

Shabda doesn't replace your sales team. It gives them only the conversations worth having.

Enquiries only

Never cold calls

It only calls people who enquired about your project.

Your calling hours

Calls at respectful hours

Buyers hear from you when they are happy to talk, not late at night.

DNC list

Respects do-not-call

A lead marked do-not-call is never called again.

Transfer to sales

Your people take over

Ready buyers reach your team with the full context.

Play the buyer: ask about a project, push back on price, and hear your AI SDR respond.

Start live demo →
●FAQ

Questions,
answered.

What is an AI SDR?

An AI sales development rep that works your incoming leads for you. It calls each enquiry back, qualifies it, follows up and books site visits or meetings, then hands interested buyers to your sales team.

How is this different from Shabda's voice agent?

The voice agent is how Shabda talks on the phone: how it sounds, how it handles languages and the guardrails around it. The AI SDR is the whole job around those calls: responding to every enquiry, qualifying, following up, booking the visit and handing off. See the voice agent page.

Do you take my ad spend?

No. You pay Meta and Google directly, the same way you do now. Shabda never handles your ad budget.

Do you need access to my ad accounts?

You connect Meta and Google Ads in a few clicks. You stay the owner and can disconnect at any time.

Does it cold call?

No. It only calls people who enquired about your project.

Which languages does it speak?

It speaks your leads' languages and switches mid-call when they do. For UAE buyers, our team handles Arabic-speaking follow-up.

What happens with a hot lead?

The agent can transfer the call to your sales desk, and every lead's outcome, summary and transcript is waiting in the dashboard before your team picks up the phone.

Does it work with my CRM?

Shabda can receive leads from your CRM through its lead webhook and send call outcomes back to a webhook URL you choose. Tell us which CRM you use and we'll confirm the setup on the demo call.

Who sets it up?

We do. We connect your ad accounts, portals and CRM, write the call script with you and tune it as it runs.

Turn your next ad click
into a site visit.

Every lead called, qualified and booked, and your ads improved from the outcomes.