Any promotional calling carries risk if it ignores the rules, whether a person or an AI makes the call. In India, that means calling from registered 140-series numbers, checking do-not-disturb status, keeping consent records and telling the buyer they are speaking to an AI. In the UAE, only licensed companies may make marketing calls. Shabda is built around these steps, but you remain responsible for your own compliance and should take your own legal advice.
Are AI sales calls to property leads a compliance or DND risk in India and the UAE?
India: what to put in place
- Registered numbers: promotional calls should go out from registered 140-series numbers.
- Do-not-disturb checks: check numbers against DND preferences before calling.
- Consent records: keep a record of how and when each lead enquired or gave consent, for example a form submission.
- AI disclosure: tell the buyer at the start of the call that they are speaking with an AI assistant.
UAE: licensed callers only
Marketing calls in the UAE may only be made by licensed companies. Make sure calls go out under your licensed entity and follow the permitted calling times and opt-out rules that apply to you.
How Shabda helps you stay organised
Shabda calls only inside the calling hours you set, records the source of each enquiry against the lead, discloses that it is an AI, and keeps call recordings and summaries in one lead record. These records make audits and opt-out requests easier to handle.
What Shabda doesn't do
Shabda doesn't give legal advice or guarantee compliance. Regulations change, so check your setup with your telecom provider and legal advisor.
FAQ
Does Shabda call people who never enquired?
Shabda is designed to call back leads who enquired through your ads, forms and portals, not cold lists.
What happens if a buyer asks not to be contacted?
Record the opt-out on the lead and stop further calls and messages to that number.
Is AI disclosure needed on every call?
In India it should be part of every call. Shabda includes it in the opening.